Xt4b

For consultants & freelancers

The enquiries that begin with a search.

Referrals arrive with a search attached: someone hears your name and looks you up. What they find decides whether they email — and a blog on your own domain is what there is to find.

Start free Scan your domain

One person, one domainTen minutes of review a weekNo per-article quotes

What you get instead of a to-do list.

Six things a one-person practice usually does itself, badly and late, and what each one looks like when it runs on a plan rather than on spare time.

A plan instead of a posting schedule
The queries are chosen before the writing starts, so the blog stops being whatever you had time to write and starts covering the work you want to be hired for.
Posts instead of drafts
Finished means live on your domain with the metadata, the images and the internal links already in place — not a document waiting for a quiet afternoon.
Your own domain
The archive answers on a hostname you own, with canonical URLs and a sitemap. A profile on someone else's platform is not an asset you can move or sell.
A brief you approve first
Every entry shows the query, the intent, the outline and the metadata before a word is written. Discarding one costs nothing; it is the cheapest editorial decision there is.
Images and metadata included
Cover and in-article images, meta title and description, table of contents and sources come with the article, so no design tool or SEO plugin has to be opened.
Numbers you can point at
Connect Search Console read-only and each site reports the clicks, impressions and average position its posts earn — useful when a prospective client asks what the work does.

Your week, with the writing taken out.

Five steps, and only two of them are yours. The rest is the part that used to be an evening.

  1. 01

    Point it at your domain

    The free scan reads your homepage, your headings and your sitemap, then shows the queries your site already answers and the ones it misses.

  2. 02

    Keep the clients you want

    Discard any entry that would attract the engagement you are trying to move away from. The plan review is where positioning actually happens.

  3. 03

    Drafts follow the briefing

    Posts are written to the outline you kept, with the query and the intent they were planned around, so nothing has to be reinterpreted later.

  4. 04

    Published between calls

    Each post goes live on its own date with images, metadata, internal links and structured data — without your laptop being open.

  5. 05

    The archive becomes the pitch

    Send a URL instead of explaining what you do, and point at the impressions it earned when someone asks whether writing is worth it.

What a one-person practice cannot delegate.

Sole traders do not lose work because they publish too little. They lose it by sounding like everyone else in the category, and by attracting the engagement they least want.

So the review is not a formality. It is the one hour a month that keeps an automated archive from turning into a generic one — and it is far cheaper than editing it afterwards.

  1. The judgement and the opinion — the reason anyone hires you at all
  2. What you refuse to take on, and which posts would attract it
  3. Your rates, and the point at which you stop being the cheapest option
  4. The results you can defend, and the ones you cannot mention
  5. The first fifteen minutes of the call, and the proposal after it

The blog you keep meaning to write, or the one that keeps publishing.

Same intent, same domain, same reader. The difference is whether the writing competes with the work you are paid for.

The blog you keep meaning to write

  • Three posts in January and one in July
  • The article that would answer the question you are asked every week
  • An afternoon of keyword research that ends in a document, not a plan
  • Waiting for the month the client work slows down
  • A portfolio of half-finished drafts

The blog that keeps publishing

  • A plan you can read in ten minutes, once a week
  • Queries chosen before the writing starts, with dates attached
  • Images and metadata you never open a design tool for
  • The archive growing while you are billable, not instead of it
  • A portfolio of live URLs on a domain you own

Priced like a tool, not like a retainer.

€10 per website, per language, per month — one line, no per-article quote, and nothing invoiced for a post you did not approve.

Compare that with a retainer: a monthly fee for a number of posts, priced whether the month suits you or not, with the images, metadata and publishing quoted separately. Here the price does not move with the number of articles, and a second language is a second line rather than a second contract.

The scan comes first and needs no account at all: it reads your homepage and sitemap and shows the queries your site is missing, plus the first week of the plan. Start there, and decide with something in front of you.

  1. The plan: queries, search intents, outlines and dates
  2. Writing, with the review pass before anything can publish
  3. Cover and in-article images, in your own brand colour
  4. Hosting the blog on the domain you already own
  5. Canonical URLs, sitemap and per-post structured data
  6. Search Console reporting, per site

Two things this will not do

It will not clone your voice. Posts are written to an approved outline, which makes them consistent and readable; the sentence that only you would write is still yours to write.

It will not promise rankings, traffic or enquiries — only the mechanism: a dated plan, posts on your own domain, and honest reporting per query from your own Search Console.

More on content

Questions one-person practices ask.

Including the one about whether the posts will sound like you.

Will the posts sound like me?

They will read like structured, specific articles written to an outline you approved — not like your voice. That is the trade worth being honest about: what you get is an archive that grows on schedule and holds up to a reader, while the pieces where you are the product stay yours to write.

How much of my week does this take?

Reading the plan. An entry is a query, an intent, an outline and a date, so reviewing a week of them takes ten minutes rather than an afternoon. If a date is inconvenient you move it; the article does not change when the date does.

What if I disagree with an entry?

Discard it before anything is written — that is what the plan is for. Because the plan is built from the pages your site already publishes, a discarded topic is replaced rather than repeated, and you are not paying for a post you asked not to have.

Do I have to publish on a fixed schedule?

No, but the cadence is the part that compounds: search engines see a site that keeps adding useful answers. When a month goes badly, move the dates instead of abandoning the queue — the calendar is a plan, not an obligation.

I already have posts. Will it repeat them?

No. Every URL in your sitemap is recorded before planning, and entries are aimed at queries you do not yet answer. That is also how the plan finds the gap between the post you published two years ago and the version of the question people search for today.

Can I use it for client work as well?

Yes — sites are added individually, each with its own languages and its own calendar, so client domains sit beside your own without a separate account. If most of what you publish is for clients, the page written for agencies is closer to your situation.

Does it guarantee enquiries?

No. Rankings, traffic and enquiries are not guaranteed, and the terms say so. What is guaranteed is the mechanism: a dated plan you approve, posts published on your own domain, and per-query reporting so you can see which questions the site is starting to earn impressions for.

Start with your own site

Let the archive grow while you work.

Connect your domain: the scan shows the queries you are missing, and the first week of the plan arrives ready to keep or discard.

Start free

Free scan, no signup€10 / site / language / monthNo per-article quotes