For startups
A content function without a content hire.
Early on, the marketing team is the founding team, and the blog is the thing that slips. Point Xt4b at your domain and the planning, the writing and the publishing run on dates you have already read.
Free scan, no signupPosts on your own domainCancel whenever
What runs while you build.
Six things a first marketing hire would eventually own, and what each one looks like when it is running on a schedule instead of on someone's enthusiasm.
- A plan, not a prompt
- Entries are dated before a word is written: the query, the search intent, the outline, the metadata and the pages the post will link to.
- Drafts written to the brief
- The approved outline is the spec, and the draft follows it. Approving a plan entry is close to approving the post that ships.
- Publication on your own domain
- Posts go live on a hostname you own, with canonical URLs, structured data and the sitemap updated in the same run — equity on your domain, not someone else's.
- One cadence you can watch
- Every entry sits on a calendar with a date attached. Move a date, discard an entry, or leave the week alone and let it run through a launch.
- Images and metadata included
- Cover and in-article images, meta title and description, table of contents, sources and internal links are produced with the article rather than quoted as extras.
- Numbers beside the calendar
- Connect Search Console read-only and the clicks, impressions and average position appear per site, next to the posts that earned them.
The first ninety days.
From a domain to an archive that is already answering questions, in five steps that do not add a project to the roadmap.
- 01
Scan the domain
The free scan reads your homepage, your headings and your sitemap, names the queries your site already answers, and points at the gaps around them.
- 02
Connect one site
One DNS record and the blog answers on your own domain. Nothing to install, no theme to maintain, and no platform account to migrate later.
- 03
Approve the plan
Read the entries and discard whatever does not fit the roadmap. The plan is the approval step — much cheaper to reject than a finished article.
- 04
Posts land on their dates
Written to the brief that was approved, reviewed before publishing, then live with images, internal links and metadata on the day it was planned for.
- 05
Read what it earned
Clicks, impressions and position per site, plus an API if the numbers need to sit in a spreadsheet or in your own dashboard.
What an entry tells you before it is written.
The review is only useful if there is something to review. Every entry carries the decision it represents, so a week of content can be judged in one sitting — and rejected before anyone writes a word.
That is also what keeps the archive honest: the queries come from what your site publishes today, so the plan adds coverage instead of restating your homepage in three hundred more words.
What a planned post contains- Search intent
- informational · commercial · transactional
- Primary keyword
- one query per post, no overlaps
- Secondary keywords
- 2–6 supporting terms
- Format
- guide, comparison, listicle, tutorial…
- Outline
- 3–6 H2/H3 headlines the reader sees
- Meta title & description
- written for the SERP
- Word count target
- set per intent, not one default
- Internal links
- only pages that exist on your site
- Cover + inline image
- generated per post
- Table of contents, sources, FAQ
- optional per account
- Call to action
- written into the ending
What stays yours.
Content is where a startup accidentally invents a positioning it cannot sell. The pipeline writes and publishes; it does not decide what the company stands for, and it does not get to guess.
- What the product claims, and what it will never claim on your behalf
- Which questions are worth answering this quarter
- The positioning every post has to stay consistent with
- What gets discarded from the plan, and what gets moved instead
- The page a post should hand the reader at the end of it
Fitting it around the product, or running it on dates.
The same six months, two different ways of finding the hours. Neither is free — one of them is just priced in a currency you have.
Fitting it around the product
- A draft half-written in a doc, four research tabs above it
- The post that was ready in March and published in June
- Metadata, images and internal links done by whoever has an hour
- A blog that gets attention the week after a launch, then nothing
- Your evenings spent at the rate of the thing only you can do
Running it on dates
- The week is planned before you need it, with the dates attached
- A post is finished when it is live, not when a draft exists
- Images, metadata and internal links ship with the article
- The cadence holds through a launch, a fundraise or a quiet month
- Your hours go into the product, and into reading the plan
What this does not do.
Worth knowing before you connect a domain, because a tool that oversells itself costs you the weeks you spend finding out.
Three honest limits
It does not guarantee rankings, traffic or revenue. Nothing honest can, and our terms say as much. What it controls is that every post is planned, written, reviewed and published to be eligible to rank.
It does not invent your differentiation. The plan can only be as specific as the site it read, so a clear homepage and real product pages are what make the posts sound like you rather than like the category.
It does not write the pieces where the founder is the product — the launch announcement, the strong opinion, the story behind a decision. Those are still yours, and they are worth the afternoon.
More on content
- What a plan contains
Every decision a planned post carries before it is written.
- What content costs
The three pricing models, and what actually moves the number.
- Xt4b vs the alternatives
Clearscope, Surfer, MarketMuse, Frase, GrowthBar, BabyLoveGrowth — honest comparisons, side by side.
- For agencies
Several client sites, one account, one calendar each.
- For SaaS
Be the answer before the demo request.
- For marketing teams
A pipeline behind the calendar, per site and language.
- For consultants
The enquiries that begin with a search.
- For local businesses
Answer the question before they call.
Questions founders ask.
Including the one about starting before you have anything to link to.
Do we need a content writer before we can start?
No. The plan and the drafts are produced for you, and the review is where your judgement goes in. A writer becomes worth paying for when you want something the pipeline is not for — an opinion piece, a launch essay, a voice that is the product itself.
How much of our week does this take?
The review. A plan entry is a query, an intent, an outline and a date, so reading a week of them takes minutes rather than an afternoon. If a week looks wrong, move the dates or discard the entries instead of writing them yourself.
We have not launched yet. Is it too early?
Partly. Posts link internally only to pages that exist, and the plan is built around the site it read, so a domain with nothing on it produces thin, generic articles. Wait until you have a homepage, a pricing page and a few pages describing what the product does — then the content has somewhere to point.
Do we have to hand over access to our site?
There is no write access, no plugin and no theme to maintain. The blog is hosted on a subdomain — or the apex — of a domain you already own, and you add one DNS record to route it. Search Console access is optional, read-only, and can be revoked without touching anything already published.
One language, or all of them?
Start with the market you actually sell into. A language is not a translation setting: it is its own editorial line with its own queries, plan and calendar, which is also why it is its own line on the invoice. Add a second one when there is demand you cannot currently answer.
Can we reuse the posts somewhere else?
Yes. The API returns every post a site has published with its status, language, URL, markdown and the rendered HTML, so a newsletter, a docs site or an existing CMS can be the destination if you would rather keep the blog where it is.
Will this get us ranking above the incumbents?
Not by itself, and not on a schedule anyone can honestly promise — ranking, traffic and revenue are not guaranteed, by us or by anybody else. What a cadence buys is coverage: more of the queries your buyers type, answered on pages you own, month after month.
Start with one domain
Build the product. The blog runs on dates.
Create an account and connect a domain: the scan shows the queries you are already missing, and the first week of the plan arrives ready to keep or discard.
Free scan, no signupPosts on your own domain€10 / site / language / month