For dentists & clinics
Answer the patient before they pick up the phone.
Most patients research a treatment long before they call: what it involves, how many visits, whether it will hurt, what it costs. Xt4b writes those posts on the practice’s own domain, per language and per patient group — with clinical review before anything publishes. Treatment and fee pages stay yours.
Review before publishingOne line per languageNo per-article quotes
What patients type before they call.
Not another page describing the practice. The questions a patient puts to a search engine in the week they book — or the month they have been putting it off.
- The treatment they are weighing
- What a crown involves, how long a clear aligner course takes, what a root canal appointment is actually like — the questions asked at the desk, then typed again at home.
- The timing and the cost question
- How many visits, how long between them, what a plan looks like in stages, and why a quote varies — written so the practice's own fee page is the next click.
- The nervous patient
- Sedation options, what happens on a first visit, how to ask for a longer appointment. Anxiety is the most common reason a search ends without a phone call.
- The catchment and the language
- One line per language your patients actually speak: an expat neighbourhood and a family suburb rarely deserve the same editorial plan.
- Between the appointment and the search
- Aftercare, healing, sensitivity, what to do on a Sunday. The practice answers these on the phone all week; the blog answers them while the phone is busy.
- A path from the article to the booking
- Every post links to your treatment pages, fee page and booking page — taken from your own sitemap, so the blog strengthens the pages that take the enquiry.
A practice blog that runs anyway.
Five steps, and one of them is the clinical review that only the practice can do. The rest happens on the calendar, in the background.
- 01
Scan the practice site
Free and without an account: the homepage, your treatment pages and your sitemap, plus the questions your site does not answer yet.
- 02
Connect the domain
One DNS record. The blog answers on a hostname inside a domain the practice owns; nothing is installed and your booking system is untouched.
- 03
Approve clinically
This is the step that matters in a regulated field: approval is a setting, and with it on nothing publishes until someone at the practice has read the post and released it.
- 04
Require approval before publishing
Every draft waits until someone with the clinical knowledge releases it. Off, and posts publish on their own dates once the plan is approved.
- 05
Watch the queries appear
Search Console read-only: which treatment and symptom queries the site is earning impressions for, per site and per language.
What stays at the practice.
A post cannot know that a material changed last year, that a treatment is offered by one clinician and not another, or what the practice will and will not claim. Those stay on the pages that carry the responsibility for them.
What it can do is keep answering the questions patients raise between appointments — in each language the catchment speaks — and hand them to the page that takes the booking.
- Fees, payment plans and what insurance actually covers
- What the practice offers, and what it stopped offering
- Clinical claims, materials and aftercare instructions
- Emergency protocol and out-of-hours cover
- The answer the front desk gives at five to six
Six posts in the first month, or a post every publishing day.
Both start the same way. Only one of them is still answering anxious patients next spring.
The practice blog nobody keeps up
- A burst of posts after a marketing meeting, then nothing
- One page explaining that oral health matters
- The English posts, unread by the half of the catchment that speaks something else
- Fees and treatment pages written once and never revisited
- Impressions nobody looks at, because analytics were never connected
A blog that answers patients
- A post on each publishing day the practice picked
- Queries taken from what patients type before they call
- One editorial line per language, each with its own plan
- A generated cover and in-article image per post
- Clicks, impressions and average position, from Search Console
What a blog does not fix
Reviews, location, opening hours and the experience in the chair still decide whether a patient returns. A blog earns the visit; it does not improve the appointment, and it cannot make a practice look better than the reviews say it is.
And in a regulated field, it cannot carry the practice’s clinical judgement: rankings, traffic and new-patient numbers are not guaranteed, and the content is only as accurate as the review it passed. That review is the practice’s, on purpose.
Priced by language, not by article.
20€ per website, per language, per month. The scan comes first and costs nothing — you see the questions your site is missing before you decide anything.
One language is one line: no per-article rate, no minimum number of posts, no separate charge for images or hosting the blog. A second language for an expat neighbourhood is one more line, and the posts are written against that market’s searches rather than translated from the first.
Because the blog sits on a domain the practice owns, the archive belongs to the practice rather than to a directory — and it keeps answering quietly through the months when nobody is marketing anything.
- The plan: the question, the outline and the date
- Drafting, with the clinical review as the gate
- Cover and in-article images, in the practice's colour
- Hosting the blog on the practice's own domain
- The blog's plumbing: canonical URLs, sitemap, structured data
- Search Console reporting for the practice's domain
More on content
- For local businesses
Answer the question before they call.
- For ecommerce
The blog around the catalogue — product pages stay yours.
- For hotels & travel
Answer the guest in the language they searched in.
- For restaurants
The question that ends in a table — menus and prices stay yours.
- For law firms
Clients search the situation, not the practice area.
- For publishers
Archive depth under the news: the long tail a desk cannot reach.
- For WordPress sites
A blog for WordPress without a plugin or a theme edit.
Questions practices ask.
Including who reviews the posts, whether treatment pages get rewritten, and what a second language costs.
Does it give clinical or medical advice?
No. Posts are written for the practice's own services from a plan the practice approved, and nothing publishes without review when approval is switched on — which is the setting we recommend in a regulated field. The practice remains the publisher, and treatment decisions stay with the clinician in the chair.
Who checks the posts before they go live?
Someone at the practice. The plan shows the query, the intent, the outline and the date before a word is written, so the clinical review can happen at planning time; turn approval on and every draft waits for a person before it publishes.
We treat patients in two languages. Is that two plans?
Yes, and that is the point of selling language lines separately. Each language is planned from what that market searches for rather than translated from the first one, with its own dates and its own calendar — and a language that stops paying its way can be switched off without touching the others.
Will it rewrite our treatment pages?
No. Your treatment, fee and booking pages are left exactly as they are; the blog is new pages on the same domain, and every post links back to the pages that take the enquiry. Nothing is copied, translated or replaced.
What does it cost for a single practice?
20€ per website, per language, per month. The plan, the writing, the images and hosting the blog are all included, there are no per-article quotes, and the scan is free and needs no account.
Do patients book through the blog?
They book through your booking page, which the posts link to. Xt4b does not replace your practice management system, your booking widget or your phone line — and nothing in the pipeline touches a patient record.
Will this bring in more patients?
Rankings, traffic and new-patient numbers are not guaranteed, and any supplier who promises them is guessing. What the blog does is give the practice's own domain more pages answering what patients actually search for, publishing on a schedule, with reporting that shows which queries are starting to earn impressions.
Start with the practice
Answer the patient before the first appointment.
Connect your domain and read the plan: the questions your site is missing, the outlines behind them, and dates you can move before anything is written.
Review before publishing20€ / site / language / month3 days free, no card