For law firms
Clients search the situation, not the practice area.
Someone with a problem types what happened, in their own words, months before they speak to a lawyer. Xt4b answers those questions on the firm’s own domain — process, sequence, timelines, documents — per jurisdiction and language, with a lawyer’s review before anything publishes.
Never legal adviceReview before publishingOne line per jurisdiction
What someone searches the week it happens.
Not a practice-area page with the word “expert” in it. The questions a prospective client asks in the week after something goes wrong.
- The situation, not the practice area
- Nobody searches for a department. They type what happened — the deposit withheld, the contract they signed, the dismissal letter — and the blog is written in those words.
- What happens next
- The steps, the sequence, the letters, the hearing, the waiting. Process content is the most asked and least written form of legal marketing there is.
- How long and what it depends on
- Timelines stated as ranges with the factors that move them, so expectations are set before the first call rather than in it.
- What the client has to do
- Documents to gather, records to keep, deadlines to watch — the practical questions a client asks in the first ten minutes of a consultation.
- Jurisdiction and language
- One editorial line per market the firm practices in, each planned from that market's own searches, because the law and the words for it differ.
- Internal links into the practice areas
- Every post links to the relevant practice-area and contact pages, taken from your own sitemap, so the blog strengthens the pages that take the enquiry.
A firm blog that does not depend on free afternoons.
Five steps, and one of them is the scope decision only a lawyer can make. The rest runs on the calendar.
- 01
Scan the firm's site
Free and without an account: the homepage, the practice-area pages and the sitemap, plus the situation-shaped searches the site does not answer yet.
- 02
Connect the domain
One DNS record and the blog answers on a hostname inside a domain the firm owns. Nothing is installed and nothing is written into your practice management system.
- 03
Approve before it goes live
With approval on, every post waits for a lawyer before it publishes: released or discarded. That is where the firm decides which situations it is willing to be asked about.
- 04
Keep approval switched on
Every draft waits for a person. In a field where a stray sentence is a professional risk, that setting is not a preference.
- 05
Read the reporting
Search Console read-only: which situation and process queries the firm's own domain is earning impressions for, per site and per market.
What stays with the firm.
A post cannot know that a matter is out of scope, that a period differs across a border, or what the firm is willing to say about a procedure that goes wrong. Those judgements belong to the people who carry the professional risk for them.
What it can do is keep explaining the process to the people searching for it — in every market the firm practices in — and hand them to the page that starts the conversation.
- Legal advice, opinions and any statement about a specific case
- Jurisdiction, limitation periods and the rules that apply locally
- Fee structures, engagement terms and what an estimate includes
- Whether the firm takes a particular kind of matter
- The advice a lawyer gives in the first ten minutes
One page about the firm, or thirty about the situations.
A practice-area page can only answer one question, and it is usually the one the firm already knows how to answer.
A firm blog that stopped
- Three posts, all from the year the site was built
- Practice-area pages written in departmental language
- Questions answered on the phone, then forgotten
- One language, in a market that has three
- No way to tell which page a client read first
A firm blog on a calendar
- A post on each publishing day the firm picked
- Situation-shaped questions, in the client's words
- Process explained once, and read a hundred times
- One editorial line per market, each planned separately
- Impressions and clicks per query, from Search Console
What this cannot do
It cannot advise, cannot take instructions and cannot tell a reader whether they have a claim. It also cannot make a firm’s reputation: the reviews, the reported cases and the experience in the first meeting still decide who gets instructed.
And, as with everything here, results are not claimed: rankings, traffic and instruction numbers are not guaranteed, by this pipeline or any other. The firm remains the publisher of every word that appears under its domain.
Costed per market, not per matter.
20€ per website, per language, per month. The scan comes first and costs nothing, so the questions your site is missing are visible before any budget moves.
One market is one line: no per-article rate, no minimum number of posts and no separate charge for images or hosting the blog. A cross-border practice is one more line per market, and each of them is written against that market’s searches rather than translated from the first.
Because the blog is served from a domain the firm owns, the archive is the firm’s asset rather than an entry in a directory that changes its ranking rules — and it keeps answering through the quarters nobody is writing.
- The plan: the situation, the outline and the date
- Drafting, with the lawyer's review as a gate
- Cover and in-article images, in the firm's colour
- Hosting the blog on the firm's own domain
- Canonical URLs, a sitemap and structured data, handled for you
- Search Console reporting, market by market
More on content
- For local businesses
Answer the question before they call.
- For ecommerce
The blog around the catalogue — product pages stay yours.
- For hotels & travel
Answer the guest in the language they searched in.
- For restaurants
The question that ends in a table — menus and prices stay yours.
- For dentists & clinics
Answer the treatment and cost questions, with clinical review.
- For publishers
Archive depth under the news: the long tail a desk cannot reach.
- For WordPress sites
A blog for WordPress without a plugin or a theme edit.
Questions firms ask.
Including whether the posts give advice, who is responsible for them, and how a second jurisdiction is handled.
Do the posts give legal advice?
No. They explain process, sequence, timelines and documents — the questions a prospective client asks before instructing anyone. Anything that would be advice is written as a general explanation of how a procedure works, and approval is kept on so that a lawyer at the firm releases every post before it publishes.
Who is responsible for what is published?
The firm is. It is published under the firm's domain and reviewed by the firm, which is why we recommend keeping approval on in a regulated profession. Editing or unpublishing a post afterwards is possible at any time, and the calendar entry behind it can be discarded so the omission is not repeated.
Can it write about our jurisdiction?
It writes from the plan the firm approved, which is where jurisdiction belongs: the review step decides which questions the firm is willing to be asked, and approval means nothing publishes under the firm's name until a lawyer releases it. Anything outside that scope is discarded at planning time, before a word is written.
We practice in more than one language. How does that work?
Each language is a separate line with its own plan, planned from that market's own searches rather than translated. A cross-border practice with two or three languages is two or three lines on one invoice, each with its own calendar.
Will it write about competitor firms?
No. The plan answers the questions prospective clients type, and does not publish comparisons against named firms or claims about their work. That kind of page is a decision for the firm's own marketing, not something to generate at volume.
Does it replace a legal content writer?
It replaces the part that does not ship: brief-less drafts, pages promised for last quarter and the practice-area page nobody updated. A firm with a writer and a blog that publishes reliably does not need this; a firm whose last post is two years old usually does.
What does it cost?
20€ per website, per language, per month, including the plan, the writing, the images and hosting the blog. There are no per-article quotes and no charge for the scan, which needs no account.
Will this bring in clients?
Rankings, traffic and instructions are not guaranteed, and no honest supplier can promise them. What the blog does is give the firm's own domain more pages answering the situations clients actually search for, publishing on a schedule, with reporting that shows which queries are starting to earn impressions.
Start with the firm's website
Answer the situation before the first consultation.
Connect the firm's domain and read the plan: the questions the site is missing, the outlines behind them, and dates a lawyer can move before anything is written.
Review before publishing20€ / site / language / month3 days free, no card