Content inventory + topic authority
MarketMuse alternative?
MarketMuse is the audit layer Xt4b does not try to be: a per-URL inventory of what you already publish, topic-authority scoring, and briefs built from both. Xt4b takes the gap that leaves behind and turns it into dated posts. Nothing here is a choice between them — the question is which one you need first.
The short version.
Two lines before the detail — and we are one of the two tools, so read the second line knowing that, and the first knowing we did not soften it.
Pick MarketMuse if
A publisher or enterprise with an archive big enough that inventorying it is a project in itself.
Pick Xt4b if
You want the blog itself looked after: hosted on your own domain, planned from the pages you already publish, going out on dates you approve, at a flat price per site and language that does not move with volume.
Compare like for like.
The same dimensions, asked of both tools. Empty cells mean the tool does not have that capability — not that we forgot a tick.
| Model | MarketMuse | Xt4b |
|---|---|---|
| Plans before writing | Inventory + briefs | From your existing pages |
| Drafts the post | – | End to end |
| Per-URL inventory | Built in | – |
| Topic authority scoring | Built in | – |
| Publishes on a schedule | – | Built in |
| Pricing | Per site, quoted per tier | $19 / site / language |
Where each one wins.
Two lists, the other tool first: what it does that Xt4b does not attempt, and what Xt4b adds beside it.
What MarketMuse does that Xt4b does not
- A per-URL inventory with scoring and share-of-voice data — the analysis a publisher with thousands of legacy pages needs before writing anything new.
- Topic-authority scoring that holds up in a board deck, which is often what actually unlocks the content budget.
- Nine brief types and strategy documents, at a depth no scheduling tool on this list attempts: this is the research layer, priced and sold as one.
What Xt4b adds alongside it
- The report becomes a calendar: every gap is a dated entry with an intent and an outline, and it ships without anyone reopening the deck to decide what to do about it.
- Hosting, sitemap, canonicals and structured data are handled on your own domain, per language, which is the part a research tool leaves to you.
- A price you can read: $19 per site and language a month, against tiers quoted through a demo, so the number does not need a procurement cycle to find out.
What the comparison actually is.
MarketMuse is the oldest inventory product in this space and still the only one on this page that scores a site's topical authority against its competitors. It crawls what you have, tells you which clusters are thin, and produces the briefs and strategy documents that decide the next quarter. What it does not do is write the post or publish it — which is exactly where Xt4b starts, and why this pair is a sequence rather than a choice.
- Plans before writing
- Yes — from your Search Console, a keyword list or a CSV, depending on the tool and the plan.
- Drafts the post
- Yes — writing the article is the core offer of every tool in this comparison.
- Where the post lands
- Into the CMS you already run, in their case — a plugin or an API call. Onto a blog Xt4b hosts for you, on your own subdomain, in Xt4b's.
- Pricing
- Per word, per credit or per article in their case; per site and per language in Xt4b's, whatever the volume.
How to run both.
One sentence on the split of work, and on which of the two is worth buying first.
One sentence
MarketMuse is the right buy when the question is what the site is missing across thousands of URLs, and the answer needs to survive a budget meeting. Xt4b is the right buy when the answer is known and the work is getting the posts out on dates. Buy MarketMuse first if the archive is the problem; buy Xt4b first if the cadence is.
Fit checklist
Keep MarketMuse in the stack when any of these is true.
- A publisher or enterprise with an archive big enough that inventorying it is a project in itself.
- A content lead who needs topic-authority numbers to justify the budget upward.
- A team whose bottleneck is deciding what to write for three months, not getting a post out this week.
Moving over to Xt4b.
We do the work
Contact support and we will move everything over to Xt4b for you — your plan, your calendar and every post you have already published. Nothing is lost.
The other tool that runs alongside.
One more page written the same way: what it does that Xt4b does not, and how the two fit together.
Briefs, drafts, audits — and its own CMS
Frase
Frase and Xt4b overlap more than either of them would like to admit: both plan from search data, both draft, both publish, and FraseCMS can host the blog on your own subdomain too. Where they differ is what they start from — Frase starts from the SERP and from the questions your visitors ask; Xt4b starts from the pages you already publish — and what they do with the content you already have.
Questions the verdict raises.
Starting with the one that decides it for most people: what Xt4b does that this tool does not.
What does Xt4b do that MarketMuse does not?
It writes and publishes. MarketMuse decides what the site should own next; Xt4b turns that decision into dated posts on a blog on your own domain, with the metadata and internal links they need to rank. They are a sequence rather than a choice: inventory first, publishing after.
Does Xt4b do a content inventory?
No. It reads your sitemap to know what exists, and it will not write a second version of a page you already publish, but it does not score those pages, cluster them or report share of voice. That is MarketMuse's product, and it is a real one.
How much does MarketMuse cost now?
They no longer publish prices — every tier goes through a demo, and the figures quoted on older comparison pages (including this site's earlier version) do not apply. The tiers themselves are public: Optimize, Research and Strategy, distinguished by tracked topics, briefs per month, seats and how many brief types you get.
Can I just use MarketMuse's briefs and publish them myself?
Yes, and many teams do — a brief plus a writer is a working pipeline. The trade is that the writing and the publishing overhead stay with you, which is the part Xt4b removes: it takes the same queries and returns dated posts with the sitemap, canonicals and structured data handled.
Is there anything to do after switching?
No. Contact support and we will move everything over to Xt4b for you — without any work being lost.
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The three pricing models, and what actually moves the number.
Ready when you are
If the gap above is the one you have, seven days settle it.
One language line, no card, and you read the plan and the first posts before deciding. The money-back window runs for thirty days after you pay.
$19 / site / language / month7 days free, no card30-day money-back guarantee