Briefs, drafts, audits — and its own CMS
Frase alternative?
Frase is the one tool here that has moved onto Xt4b's side of the fence: it writes the brief, drafts the piece, publishes to your CMS or its own FraseCMS, and audits the pages you already have. The overlap is real, so this page is about which half each one is better at, and how to run both without paying twice for the same post.
The short version.
Two lines before the detail — and we are one of the two tools, so read the second line knowing that, and the first knowing we did not soften it.
Pick Frase if
A team whose real problem is a library of existing pages that have slipped, not a shortage of new ones.
Pick Xt4b if
You want the blog itself looked after: hosted on your own domain, planned from the pages you already publish, going out on dates you approve, at a flat price per site and language that does not move with volume.
Compare like for like.
The same dimensions, asked of both tools. Empty cells mean the tool does not have that capability — not that we forgot a tick.
| Model | Frase | Xt4b |
|---|---|---|
| Plans before writing | From the SERP + your visitors | From your existing pages |
| Drafts the post | Built in | End to end |
| Audits pages you already have | Built in (Content Guard) | – |
| Publishes on a schedule | Built in (your CMS or FraseCMS) | Built in |
| Hosts the blog | FraseCMS (own subdomain from $19/mo) | On your own subdomain |
| Pricing | Per seat, per site | $19 / site / language |
Where each one wins.
Two lists, the other tool first: what it does that Xt4b does not attempt, and what Xt4b adds beside it.
What Frase does that Xt4b does not
- Content Guard is the feature Xt4b does not have at any price: it watches pages that are already published for ranking decay and proposes the fix, which is the second half of content work most tools ignore.
- Auditing at volume — 50 pages a month on Starter, 250 on Professional, 1,000 on Scale — with SEO and GEO scores and AI visibility across ChatGPT, Google AI, Perplexity, Claude and Gemini.
- Runs inside your existing assistant: an MCP server and CLI on every plan, so the work happens in Claude, ChatGPT or Cursor rather than in another dashboard.
- Frase Answers captures the questions your own visitors ask and feeds them back as the next things to write — first-party demand instead of a keyword list.
What Xt4b adds alongside it
- Each language is a separate editorial line with its own plan, queries and dates. Frase plans per site, so a site selling in three markets gets one voice with three translations rather than three plans.
- The price is per site and language with no article count in it — $19 whichever way the cadence moves — against a plan that meters articles, audited pages and seats separately.
- The blog is a plain SEO blog on your domain with no page-view meter and no badge at any tier, and the plan behind it is built from the pages you already publish, so it does not write a second version of a page you have.
What the comparison actually is.
Frase has widened from a brief generator into a full loop: it drafts from what already ranks, publishes to four CMSs or to FraseCMS which it hosts for you, scores the pages you have for SEO and AI visibility, and watches the ones that start losing rank so it can write the repair. Teams that like it tend to like the same thing — the work lands rather than sitting in a document — which is also the reason it is the closest overlap Xt4b has.
- Plans before writing
- Yes — from your Search Console, a keyword list or a CSV, depending on the tool and the plan.
- Drafts the post
- Yes — writing the article is the core offer of every tool in this comparison.
- Where the post lands
- Into the CMS you already run, in their case — a plugin or an API call. Onto a blog Xt4b hosts for you, on your own subdomain, in Xt4b's.
- Pricing
- Per word, per credit or per article in their case; per site and per language in Xt4b's, whatever the volume.
How to run both.
One sentence on the split of work, and on which of the two is worth buying first.
One sentence
Frase is the better buy when the work is auditing, repairing and citing — pages you already have, and whether AI engines mention you. Xt4b is the better buy when the work is a new post per market on a date, with the planning built from the pages you already publish. Run both and they divide cleanly: Frase on the library, Xt4b on the cadence.
Fit checklist
Keep Frase in the stack when any of these is true.
- A team whose real problem is a library of existing pages that have slipped, not a shortage of new ones.
- An SEO who lives in Claude or ChatGPT and wants the tool as a set of calls inside that, not as a dashboard.
- A site with one market and one voice where a per-site plan with article quotas matches how the work is actually budgeted.
Moving over to Xt4b.
We do the work
Contact support and we will move everything over to Xt4b for you — your plan, your calendar and every post you have already published. Nothing is lost.
The other tool that runs alongside.
One more page written the same way: what it does that Xt4b does not, and how the two fit together.
Content inventory + topic authority
MarketMuse
MarketMuse answers a different question from Xt4b's: not 'what is missing, and can we ship it this month', but 'what does this site actually own, and where is it thin'. For a site with a real archive that matters more than anything Xt4b does, and the two fit together — the inventory finds the holes, Xt4b fills them on dates.
Questions the verdict raises.
Starting with the one that decides it for most people: what Xt4b does that this tool does not.
What does Xt4b do that Frase does not?
It starts from your own pages rather than from the SERP: every entry checks your sitemap and skips a query you already answer, and the blog it publishes to lives on your domain with its own sitemap and structured data. Frase grades and repairs what already exists — the other half of the job, and the reason the two overlap so much.
Does Xt4b audit the pages I already have?
No. It reads your sitemap so it can avoid writing a second version of a page you already publish, but it does not score per-URL quality, track ranking decay or propose repairs. That is Content Guard's job, and it is the single clearest reason to keep Frase.
Am I paying twice if I run both?
Only if both are writing new posts. The clean split is Frase for the existing library and its AI-visibility reporting, Xt4b for the recurring cadence — Frase's article quota then goes unused, so if you stop writing new posts with it you can drop to the tier that matches the audit volume you actually need.
Which one hosts the blog better?
Both host one now, which is the overlap people miss. FraseCMS is free to 100,000 page views with a badge, $19 a month for your own subdomain and no badge, and every post stays attached to the research behind it. Xt4b hosts a blog planned per site and language, priced per line rather than by page views, with no badge at any tier.
Is there anything to do after switching?
No. Contact support and we will move everything over to Xt4b for you — without any work being lost.
More on content
- The best AI blog tools
The category sorted by the job it solves — and the row where Xt4b loses.
- What SEO content costs
The three pricing models, and what actually moves the number.
Ready when you are
If the gap above is the one you have, seven days settle it.
One language line, no card, and you read the plan and the first posts before deciding. The money-back window runs for thirty days after you pay.
$19 / site / language / month7 days free, no card30-day money-back guarantee